At a glittering Aotea Centre, 800 guests from around the globe including the FIFA President and Secretary General, Aotearoa New Zealand Prime Minister Jacinda Ardern, Australian Federal Minister for Sport Anika Wells, representatives from the teams, FIFA Legends, and international media discovered the eight groups after being treated to a spectacular celebration of Māori and First Nations culture.
Marking the first time that the FIFA Women’s World Cup has been co-hosted by two nations and the first time that it has taken place in the southern hemisphere, the Draw Ceremony was also the first time that the tournament has been expanded to feature 32 teams. GBE were on hand to deliver the show from start to finish. In close consultation with FIFA, we delivered:
• Creative Direction – GBE directed and choreographed the full production of the Draw Ceremony
• Stage and set – design and production (working with local suppliers) of all draw furniture including lecterns, stands, bowls and large set pieces with the FWWC brand
• Cultural Integration – working with our own cultural advisors we developed a show that featured an invigorating cultural welcome from both host nations
• Content Production – all vision content for the giant curved LED screen backdrop
• Talent Management and Entertainment – engaging, briefing and rehearsing all talent and performers
• Technical Design – full technical delivery including LED screens, lighting and sound design/equipment, communications systems, liaison with broadcast, testing and seamless delivery.
Framed by a compelling stage design, GBE conjured a dramatic and dynamic theatrical environment that told the story of a ground- breaking FIFA Women’s World Cup Draw to a global audience.