.svg){kind=icon}
%402x.svg){kind=icon}
%402x.svg){kind=icon}
With the eyes of Europe and the world on England as the host nation, the FA sought a partner that could deliver an integrated sport presentation programme to deliver a record-breaking tournament through an engaging fan experience.
For the UEFA Women’s Euro 2022, GBE’s world-class showcallers and producers provided a ground-breaking, end-to-end approach to the fan journey and matchday experience, from the last mile approach to the stadium, through to pre-match ceremonies, kick-off and half-time activations.
By unifying audio and vision content production, exterior and interior stadium activations, talent provision and all technical and production requirements together in our delivery, GBE integrated a series of matchday elements in to one holistic solution, elevating the tournament brand and ensuring a greater consistency to the spectator experience across the various stadia and host cities.
GBE’s spectator experience programme delivered a holistic fan experience that truly immersed audiences in the atmosphere of a record-breaking tournament that changed the face of women’s football in the UK forever – good times never seemed so good!
